JCDecaux has launched a digital community designed to enhance the user experience for MTR passengers, providing easy access to daily news and lifestyle content.

By prioritising intuitive design and user-friendly navigation, this platform makes it easy for users to engage with the latest updates, including shopping rewards and promotions. The initiative fosters meaningful connections among MTR passengers, JCDecaux, and advertisers, utilising user feedback and data analytics to continuously improve the interface and overall experience. By leveraging real-time insights, this digital network creates an engaging ecosystem that connects users with relevant content and personalised promotional opportunities.