POAD Taxi Advertising Limited is a subsidiary of POAD group limited which is renowned as Hong Kong’s largest taxi advertising company.

The logo design, inspired by the iconic illuminated taxi sign, has been updated to be more modern and iconic while retaining similarities to the previous version. This rebranding project encompasses the brand colour, brand image, corporate stationery, and corporate website. The addition of orange signifies the strength of taxi advertising in creating “Moving Impressions” throughout Hong Kong.

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