Character design and motion graphic design are recognized as major duties of my role at JCDecaux, where various crossover campaigns are organized with clients during festivals to share joy and showcase new technology developments with the public.

These festival campaigns are held in diverse locations, including MTR stations and the airport. In addition to lightbox posters, full corridor wrapping stickers featuring these characters are created, and animations are displayed across various digital screens. This multifaceted approach ensures that audiences are engaged in dynamic and memorable ways.